Feedback form landfill

Why would a perfectly good company with a sweet web site have a feedback form on the web site yet never reply in any way to anything submitted via the feedback form?  I bet the Magic 8 Ball cannot even answer this one.

As an introvert, I love the feedback form.  The feedback form allows me to submit my question or request without interacting with humans.  If I have not heard back from anyone at the company within three weeks then I assume copious amounts of infighting are taking place within the organization causing normal day-to-day operations to cease.

I guess I could blame the webmaster but since I am a webmaster as well, I just cannot do that.  I realize some of these form submissions go straight to the email box of specific individuals within an organization and depending on those persons goals in life, my data coming into their email box may be the number one priority or not even fall on their radar.

If you are a webmaster, and you or your clients are ignoring feedback form requests coming in, I recommend removing the feedback form from the web site immediately.  Ignoring requests coming in is not only wasting the time of the visitor filling the form out but it is also generating content that you or your clients have to read and deal with and if no one is caring for this data then the process needs to stop.  This stop action will now free up the time of the visitors so they may begin their lifelong wish of learning how to cross-country ski and you and your clients now have the opportunity to play Pac-Man without interruption.

To give you an idea of how frustrating it is to be ignored, I have included a feedback form below, please fill it out and I promise I will never acknowledge the existence of your form submission.  After about one month of waiting for a reply from me, you will find yourself slightly agitated and morose.  These feelings will soon pass but then a giant wave of regret will follow and you will wish you had never filled this form out.  Once you have reached this stage there is nothing you can do but wait it out, preferably in a hot tub on cool nights and just hope for the best.

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Web Design Tip: Avoid Publishing Useless Information

A web page is a fantastic platform for communicating with the entire digital world. Avoid wasting a visitor’s time by bombarding him or her with useless information.

Here are a few examples of useless information and preferred solutions for the best possible visitor experience:

Say you add a section to the top of your web page called “Announcements” but you don’t have any announcements yet so you have the phrase “no current announcements” listed under the section called “Announcements”. All of this verbiage is taking up real estate and is only wasting time for visitors because the empty announcements section is forcing the visitor to read text that provides no value. If there are no announcements, then refrain from displaying the announcements section. Only display the announcements section when there are actual announcements.

Say you have a link on a web page, or in the left navigation. The visitor clicks on the link only to reach a web page that reads “Under Construction”. This action wasted a visitor’s time, multiply the time wasted by one user by the number of all visitors to the web page in a given year and an astronomical amount of time has been wasted because a web page simply stating “Under Construction” provides no value. Avoid providing links like this. If a web page is not ready then avoid linking to the web page all together. If you want to give visitors a sneak peak of what is to come, simply state something like “Coming Soon” next to some content, avoid making the user click on something only to have him or her then discover there is nothing of value to be read.

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