A web page is a fantastic platform for communicating with the entire digital world. Avoid wasting a visitor’s time by bombarding him or her with useless information.
Here are a few examples of useless information and preferred solutions for the best possible visitor experience:
Say you add a section to the top of your web page called “Announcements” but you don’t have any announcements yet so you have the phrase “no current announcements” listed under the section called “Announcements”. All of this verbiage is taking up real estate and is only wasting time for visitors because the empty announcements section is forcing the visitor to read text that provides no value. If there are no announcements, then refrain from displaying the announcements section. Only display the announcements section when there are actual announcements.
Say you have a link on a web page, or in the left navigation. The visitor clicks on the link only to reach a web page that reads “Under Construction”. This action wasted a visitor’s time, multiply the time wasted by one user by the number of all visitors to the web page in a given year and an astronomical amount of time has been wasted because a web page simply stating “Under Construction” provides no value. Avoid providing links like this. If a web page is not ready then avoid linking to the web page all together. If you want to give visitors a sneak peak of what is to come, simply state something like “Coming Soon” next to some content, avoid making the user click on something only to have him or her then discover there is nothing of value to be read.